Is craft beer for me? If you’re already asking, it is most likely a ‘yes’.
We’ve been around the F&B block for 17 years doing only ONE thing - craft beers. When we hosted the first 2 beer dinners (possibly the very first in Singapore - at Holladse Club and then at Majestic Hotel), say “craft beer” and you can easily spot a look of confusion. People turned up out of curiosity (the adventurous ones) and peer pressure (FOMO has landed in Singapore). Today, the F&B scene has evolved in its approaches and palates. Hawker food is cherished and celebrated and the journeys of Singaporean chefs are regaled with honour.
Thankfully, this evolution has extended to the niche category of craft beers too. We supply across the spectrum - from hawkers to fine-dining. In some, craft beers sell well and others, a little less.
The key denominator to venues which are able to successfully rotate through their inventory day in and out is - not location, not concept - but ^drum roll^… mindset. It takes a combination of curiosity, a sense of adventure plus a commitment to educate yourself and your team - in terms of knowledge and palate. In fact, these same principles underpinned the rise of craft beers - without which, the world would still be drinking a simple Lager, single-nuance bitter IPA or plain ole’ Stout.
Essentially, craft beer is more than just producing the liquid in smaller quantities. It is also about the openness to learn and experiment with ingredients, techniques and unexplored ideas.
So, is craft beer for you? Well, if you’ve already read so far into this blog, it shows that you are curious, adventurous and perhaps ready to invest time and effort to learn more. Hit us up for a beer (we do love our wines and kopi too) and let’s see how we can work together.
