Navigating the storm

Like many of our friends in the craft beer industry, we’ve definitely felt the saltiness of the past few years. The economy has thrown us some curveballs, the market seems to be tightening, and we’re all wondering when the tide will turn. Low sales, overdue payments, and the occasional ghosting on invoices have become the new normal. Chasing 12-month old payments that are promised but never materialise takes a huge mental toll; it’s exhausting and it sucks. It baffles us how a pizzeria with brisk business among the affluent, prides itself on being a ‘charming restaurant’ can be so ‘chao kuan’ when it comes to payment. Suppliers do have families to feed, dude.

Much as every storm leaves a carnage, we look for the silver lining and keep our heads up. That’s why we’ve decided, on a whim one night, to whip up a new logo and new colours. By the looks of it, we’re already feeling better! (Kid you not, it works as well as smiling into the mirror every morning)

In 3 years’ time, we turn 20. What started as a passion project has grown into something much bigger than we ever imagined (and dang, way way harder too). No one can predict whether we’ll be out of these treacherous waters come 2027 but we hope to look back and at least be grateful that we never stopped trying.

What’s one thing you have done today to keep your spirits up?